6 Ways to Market Your Business On Facebook

Facebook is the biggest social media network in the world with 1 Billion users! Take a look at these 6 tips to make sure you become the master of ‘Facebook Marketing’

1 Content.

No Facebook page ever got anywhere without it’s great content. This is where trial and error comes in and of course ‘Facebook Insights’. Identify what your audience like, do the prefer fun photos, useful links or perhaps more informative articles?

2 Buy Ads and Promote Posts.

Facebook Ads and Promoted Posts allow you to reach a huge audience the system is so flexible that the campaign will completely revolve around any budget! You can even target your promotions to ensure you reach you ideal audience. This is useful for promoting great content you’ve created, any promotions that you may be running and not to mention exposing your business for the world to see.

3 Custom Tabs

What are tabs? – Tabs are the little buttons that sit underneath your page’s cover picture. They can be customised for a number of purposes.

you can run contests and sweepstakes. Promote your products or even hide an offer or discount code which is revealed when the user clicks ‘Like’.

4 Partnership

Ok, so let’s say you have 100 likes – but one of your major partners or customers has 10,000. By utilising this partnership, you could spread the word about your page, promotion or giveaway to a much greater audience, free of charge!

You can even run CO-Branded competitions to ensure you both benefit.

5 Contests

Who doesn’t love getting something for nothing!

Giveaways are really useful in growing your following, as people have a bonafide reason to click ‘Like’. It’s also incredibly good for your brand to be seen rewarding your fans.

You can choose from a variety of different contest types, from sweepstakes to photo contests however, make sure you are sticking to Facebook’s strict promotion guidelines.

6 Reply to people!

Facebook is all about engagement and communication so it is important to show you care by replying to every message you receive. Even if you are being criticised. It is vital that you are seen to publicly respond and deal with any questions.

I hope this helps!

Oliver

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